Update ExternalIssue regex for JIRA integration

The pattern in the `::reference_pattern` class method in the
`ExternalIssue` model does not match all valid forms of JIRA project
names. I have updated the regex to match JIRA project names with numbers
and underscores. More information on valid JIRA project names can be
found here:
https://confluence.atlassian.com/jira/changing-the-project-key-format-192534.html

* The first character must be a letter,
* All letters used in the project key must be from the Modern Roman Alphabet and upper case, and
* Only letters, numbers or the underscore character can be used.

See merge request !2598